Whether you’re considering a large corporate event, a high-profile brand activation or an intimate party, a talented creative production company with a proven track record can be the difference between a good event and a great experience.
When you walk out the door at the end of the night and your face aches from smiling, you just experienced a professionally managed event with all the creative ingredients to give you much more than you and your guests ever expected.
It’s therefore vital to choose wisely when hiring the right company to ensure you benefit from the experience, skill and creative talent designed to create an exceptional outcome. Here’s a list of the 7 questions you need to ask when selecting a production team for your upcoming event.
1. Do you have a track record?
The first thing you need to know is who they’ve worked with, the challenges they faced, solutions put in place and whether anything they’ve done aligns with your own planned project.
2. Do you bring a creative edge?
To ensure your project’s outcome is the best it can be, you should find out how the production company will work with you to make this happen.
You want to see:
- How they will take your brief
- If they do a site inspection
- Whether they ask you for relevant brand collateral to gain valuable insights
- If their proposal contains any “to scale” drawings or scamps
- If seeking a visual of the final “look and feel” of the project, whether they deliver a 3D render and/or virtual image which may cost but gives you peace of mind on what will be delivered on the day
- If they embrace challenge in the conversation to find the best approach path for the desired outcome
- If they ask questions about the parameters of the budget to ensure realistic expectations are being met in their proposal.
You don’t want to see:
- A lack of initial discussion to scope the project
- A lack of experience in the event venue/space or little/no experience working in similar spaces
- An absence of relevant questions around led wall hk branding guidelines in order to get a better understanding of what the required outcome should be
- A lack of challenging questions in the information gathering phase
- An unclear quotation response.
3. Do you do all of your production in-house or use external suppliers?
A production company that only uses in-house resources relies on those specific skills and elements to create a different outcome for every new project. However, a company with skilled in-house staff plus a number of trusted external suppliers can offer more flexibility and creative reach by simply having a greater choice of talented resources.
4. What is your critical timeline path?
It might appear to be a simple tool but it’s one which keeps all relevant stakeholders on track right through to the show day. Make sure you ask if they have one or risk the success of your event.
5. Do you have the relevant insurance to manage the event or activation?
With so many workers on site and engaged in the work, it’s crucial to know who is liable on the site and for what, when it officially becomes the production company’s site, who is responsible for which aspects and at what time in the cycle, whose insurance covers the crew, the guests, the venue, the product, and so on and so forth.
6. Will you look after the OH&S documentation required to deliver the project?
As with insurance, Occupational Health and Safety (OH&S) is part and parcel of any project, whether it’s an event or activation. From venue induction and onsite toolbox inductions to simply ensuring every piece of electrical equipment tagging is up-to-date, the care of good OH&S documentation is an important role for any decent production company.