I don’t know about you, but whenever I see a new product announcement in the IT industry, I can’t help but think about the PR or marketing team who are doing a great job behind the scenes, so as to lead us to believe that what we now have is already obsolete – that we have to jump on the bandwagon of the upgrade cycle.
As extreme as it seems, users are brainwashed to think that every new version is bringing a must-have feature that you simply can’t miss out on – I’m not talking about the mandatory security patches that have to be applied, I’m talking about that new interface, or that “brand-new technology” that enables you to write an e-mail just by asking your computer nicely…gosh, while this seems odd, it’s really very nearly there.
While I’m not at all against new features, nor the people who work so hard to promote them, it always amazes me how people tend to forget about the basic features that software was designed to do kat.am. In fact, instead of being used as a tool for a specific purpose (e-mail for example) there has been a rush to “extend” software with some other non-mandatory features, thereby making it perceived as “yet another IT gadget”.
I’m sure you know what I mean:
- I once used great CD/DVD burning software that did it’s job very well. But since the editor wanted to attack newer markets, they began to make it a “suite” that can also play and manage multimedia files. I don’t need another multimedia manager – why should I bother installing those fat new features? In this case, I ended up looking for alternative CD/DVD burning software thehiltonian.
- The same thing applies to peer-to-peer clients. I like the approach that m-Torrent has adopted: they keep on being a great torrent client while other torrent clients added multimedia player (again) as well as search engine tool-bars.
The recent launch of the Raspberry Pi is a great example of the point I’m trying to make. The next generation is so used to seeing gadget after sparkly new gadget that’s bigger and better than the last. The creators behind the new Raspberry Pi wanted to strip computers back down to the bare bones of functionality to help kids to understand programming. And cutting back like this meant that you could get one of these for less than £30.
So, if I want to get back to basics, I want a similar idea – I want software that does what it was designed to do and not a plethora of software on my computer all trying to do the same thing. When it comes to e-mail software, it had better be the best in it’s category, rather than trying to be the have-it-all in every category. And that’s what Hosted Exchange 2010 actually does. It focuses on core functions, being a great e-mail and collaboration solution. And because it’s based in the cloud, you strip away the cost of paying an IT company for servers, installations and support. But most of all, it keeps the end-user away from all the technical details while providing a great and proven e-mail solution that has all the advanced feature that serious e-mail solutions should provide.
Indeed, Hosted Exchange brings e-mail software back to basics: while the user’s expectations are changing, and while technology evolves, Hosted Exchange keeps on providing that robust yet fully-featured e-mail solution that satisfies the most-demanding of users. While it provides gateways to some other technologies, I appreciate the fact that I know a Hosted Exchange solution, as well as the specialised team supporting it in the back office are the best option when searching for a great e-mail solution.