Over the years email marketing has evolved based on the wants, needs and actions of the audience. Companies were abusing their client base and spamming them with an overload of emails, and still today there is a huge amount of spam.
As a result various spam filters and controls have been adopted filtering out obvious spam emails, but at the same time placing some good emails into trash boxes Email1and1. So it is important to check your trash and delete boxes once in a while to ensure no good emails have arrived there before you delete all the spam emails.
Now there has been a resurgence of email marketing and as long as you don’t overdo it then your clients will accept your emails. Email can be an excellent form of communication and even the legal system accepts emails as legal documents these days. For my own business as a Travel Agency all our business can now be done through email… including ticketing. It’s much easier to communicate via email than by having to go into a Travel Agency each time you want to communicate on your travel plans.
Know your audience. If you have a business then you will have a good idea of the audience you are targeting. If you are just starting out determining who your clients will be is an important part of your business plan. Either way you need to know and understand who you are marketing to.
Once you have determined your audience then you need to communicate with them on their level. The more you understand the person you are writing to the easier it will be to connect with them. Connecting with people and building relationships whether in person or online is key to building your business. They need to feel they like and can trust you before they will want to do business with you. This is so important to the future of your business as we all like to do business with people we have built relationships with.
Finally think about your whole emailing strategy – what you want to say, how you are going to say it, are you giving them anything of value, are you targeting the right market, and what is going to get your audience to read your emails and take action. If you do this they will read your emails, listen to what you say and bring you sales.