So you want to join the ranks of those who have been making money online? The good news is that it’s easy to do – once you know what needs doing and how. And because blogging means writing, you’re also expected to either be a fairly good writer yourself, or have a fairly good writer working for you.
Does that mean once you have a blog set up and have great content on it you’ll start seeing cash pouring in? Not so. If that were the case, every blogger in town would have been rolling in money by now. Although excellent content is essential when you make money blogs, monetizing these blogs is a different story entirely.
There are many ways to approach monetization www.earlynewspaper.com. Elysia Brooker believes in starting small, quick, and specialized. Elysia, developer of Niche Biz For You and Article Blitz For You, thinks that for a new blog to even stand a chance with the spiders, it should be on a niche. That way, your blog offers a product or service the big guns and mainstream providers are not providing.
But wait! How do you make sure that when you make money blogs, they’re sites both humans and spiders will find relevant?
This is where keyword research enter the picture. Anyone who knows anything about search engine optimization knows that keyword research is crucial. Get it wrong and you’d have shot your own marketing efforts in the foot. Get it right and you will find yourself ranking on page 1 of Google within months, if not weeks!
What’s a page 1 ranking on Google worth? It depends. When you get 1,000 page views daily but zero sales, your ranking is worth nothing (yet, but remember you can always go back and optimize your site). But when a quarter of these views translate into sales, then your ranking is extremely valuable.
A business blog can be designed for a manager or the CEO to inform employees about developments within the company. This open management style improves employee morale because the staff feels better informed about what is going on in the organization. If executives discuss matters only behind closed doors it makes workers feel disconnected, like unimportant cogs in the machine.
Other business blogs are aimed at clients or contractors. News about company developments, progress of current projects, or announcements of new projects are just a few of the entries that might be found. It’s an easily accessible resource that allows interested parties to keep up to date on the organization.
The appeal of business blogs is that they create a team-oriented dialog. A website is one way – people come and receive information but have no direct way to talk back. Email creates a dialog but only between two people unless you send CCs to every person who might possibly be interested. As people comment on blog entries, the group can follow and participate in the discussion freely.
Blogs and forums both provide a way to get feedback from your customers, and some times you may wonder which is the right fit for you. In this article I’d like to talk about a specific marketing and communications need: providing a focused, consistent message to your user base.
Blogs (or weblogs) generally consist of daily or weekly posts about a specific topic that originates with the owner of the blog, Web site, etc. These can be very on-topic or some times slightly off-topic, depending on the tone of your blog author. For instance, 99% of the time you might be responding to the daily news about your industry, but once in a while throw in something a little random that allows your blog readers to glimpse a more human side. This can be very effective if done carefully.
Forums are usually (not always) a little more free-for-all. Effective ones generally let members start their own topics and allow other users/members to comment on whatever they decide to post about. A great use for this is for a software company that allows their users to post issues they have with their products. Some times all the QA /testing in the world can’t bring out some of the bugs or issues that users can find.