When I started my online business in 1999, I had a website, but did very little with it, as it seemed impossible to get noticed by the search engines. My website simply served as my online brochure and I had no plan in place to drive any traffic there. Fast forward to 2007, and now almost all of my clients come to me from my website. In fact, my website has brought 5 clients to my door in the past week.
My website and my Internet marketing strategies do such a good job of promoting my business that when clients contact me, it’s usually to say, “I’ve been to your site and I’ve been reading the great info you provide f95zone. I know you’re the one to help me. When can we get started?” Consequently, I’m rarely in the position of having to “sell” someone on the benefits they’ll gain by working with me, as my website takes care of most of that for me. I think that’s very cool, as I absolutely hate trying to sell myself.
What can you do to make your website your client attraction magnet? There’s so much information out there about online marketing and so many directions from which to choose that it’s easy to become overwhelmed and confused Whether you have a website and have been online for awhile or are just getting started on creating your Internet presence godaddy email, here are the most important first 7 steps you can take to get more clients from Internet marketing and create your own client attraction magnet:
1. Domain that reflects your brand. The domain name from which you transact all of your online business should reflect your brand in some way. You can accomplish this by purchasing a .com version of a domain name that is the same as the name of your business or by buying a domain containing keywords relevant to your business. Before buying your business domain, make a list of keywords that someone might use to find you online. This list could include your industry, your target market or niche, a problem your target market has, or a solution that you can offer. If you’ve been in business for awhile, it may make most sense to simply stick with the business name you have been using rather than trying to rebrand your business online. I highly recommend GoDaddy.com for all domain name purchases.
2. Basic website. In order to have a website and email addresses from your chosen domain, you need to purchase a reliable hosting account for your website. At a minimum, the services that you’ll want in your hosting/design package include: hosting for 1 domain, 5 GB of space, 200 GB of monthly transfer volume (tied to how many visitors your site has), 10 email accounts, 10 MB storage per email account, 24/7 support, and basic website statistics. Resource: I highly recommend Aaces.com, HostMySite.com, and iPowerWeb.com for website hosting.
A very basic and attractive initial website of roughly 5 pages can be created by a web designer for as little as $350. Or, if you prefer to do it yourself, you can purchase Frontpage, Dreamweaver , or download a free HTML editor, Nvu, at Nvu.com and either build your site from scratch or customize a pre-made template. Another option is to use a hosting service that provides an online interface for website design, creation, and updates. This type of service enables anyone who’s familiar with Microsoft Word to log in and create content, add images, and add pages to their very own website. The major providers of this type of service include GoDaddy.com, Yahoo Small Business, and 1and1 Web Hosting.
As you think about your site design and navigation, determine the look and feel you want to convey on your site, and make your content persuasive. Remember, people visit websites because they have a problem to solve. Visitors to your website will decide to hang around and browse through your site based on how well you answer the following:
Finding and buying a domain name can be daunting if you don’t know much about how the internet works. Don’t worry its not that complicated. You’ll just need to understand a few terms and how information communicates with other information.
First you need to know what a URL is. URL stands for uniform resource locator and does just that. the URL is a uniform language that explains where you can find certain resources on the internet.
When you want to set up a website you want to make sure you get a domain name, or URL, that is relevant to the site you want to create. However because the internet is getting so competitive you can always go for something unique and then put in some branding work.
There a lot of registrars out there the most popular being GoDaddy.com. You can go to this website and search for available domain names. They’ll often have coupons too so make sure before you buy a domain name that you search for GoDaddy coupons. They could save you anywhere from a few bucks to $10.
Once you purchase a domain name, GoDaddy will park it on their servers until you buy hosting either from them or from someone else.
Hosting is important to understand. When you’re buying a domain name you’re not buying any space to upload information to. All you’re getting is the unique name. You need some space to host the information you want to broadcast to the world. Godaddy offers hosting as well as a many other companies out there. I personally use HostGator.com because it offers good plans that fit my needs.
You’ll want to determine what you want to accomplish with your website before you buy hosting so that you can get the best plan for your needs. If you just want to host a personal blog usually the cheapest option is more than sufficient as it will provide enough storage space to host the posts you write.