Best Web Hosting Tips for Blogging

Let’s explore becoming a blogger and the proper use of Facebook, Twitter and LinkedIn advertising on your blog and website. Facebook and Twitter have very specific instructions for using their logos, but it seems that on the Internet, very few people are following those guidelines. If you have any questions, you should ask your attorney. Having said that, there are common practices that webmasters and bloggers are using to promote their brand on these social media sites.

It is not legal to take someone else’s brand and alter it. But the Twitter and Facebook logo are everywhere and that is what has made these social media sites so famous. Facebook and Twitter both have trademarks on their logo and their iconography. For example, Twitter’s trademark is the little blue bird. They have their name and logo trademarked, therefore, you can not alter them.

Their guidelines are important so pay attention to those guidelines in relation to their name and logo allowed use. Legally you can not take their brand or trademark and alter them Both Facebook and Twitter do allow, however, certain kinds of things. Facebook allows webmasters to use the “F” in a square and use it on your branding and include text, for example, “Fan us on Facebook”. They do not allow you, however, to use the F in a different color or FB in a different color. These are their general guidelines. Twitter, on the other hand, does not want you to put a T in side of a blue square. So what you as a webmaster need to ask yourself is whether or not you want to comply with their general guidelines. If you have any questions, it is best to ask an attorney or read their guidelines on the Facebook or Twitter website.

It is not recommended, for example, to use a little F or a little T on any of your online branding at all. A little T that says “Follow us on Twitter” or a little F that says “Fan us on Facebook” could actually cause your website to lose valuable traffic because all this does is encourage visitors to leave your website. It sends people away from your website to the social media giants. Instead, what is recommended is to employ the widgets that are available for webmasters to put on their site so that visitors can like you on Facebook or follow you on Twitter without leaving your website. The old way of doing things is sending someone away from your website. The new way is to keep your hard-earned visitors at your website. By using these widgets, visitors can become a fan or a follower without ever leaving your website. Keep visitors on your website while at the same time encouraging them to be fans or followers. It’s a win-win strategy.

Blogs as an online promotional strategy if done right could save you huge dollars in reaching out to people. This is also a medium where you need have absolutely no dependence whatsoever on any professional help and you can do everything yourself. That is money saved right from the beginning.

So what is a blog and how does it work? Blog is simply a web log or a diary which you maintain online posting various comments every day or even several times a day. In all aspects it is like a web page. With small differences. No more the fancy html pages, page links, graphics etc.

While you can have all these, the purpose is not show design excellence but to provide juicy information, news, and happenings from your specific industry. Each posting is like a web page technically atleast as the the Search Engines looks at it as a separate page. We will see more on search engines later. The posts also carry links to other similar pages where you can direct people who visit your blog. Your visitors too can post comments and you have the option of editing it or even deleting it.

There are 600+ corporate bloggers at Microsoft. They use blogging as one of their greatest marketing assets, generating an astonishing amount of online and offline word of mouth interaction. Microsoft takes blogging seriously and these blogs are all linked to the corporate site. They help put a human face on the corporation by injecting individual’s passion for the company. What they are really involved in is building relationships on behalf of Microsoft.

A blogs or ‘weblog’ is a regularly updated internet journal of organized personal thoughts made usually by an individual. In the business world this may be either as an official corporate blog or in an unofficial capacity. Business blogs usually incorporate news, issues, and ideas and speak to customers, vendors and employees. What makes blogs unique is that they link with other blogs and websites and solicit comments making them the ideal platform for an ongoing dialogue. Blogs are inexpensive, easy to set up and use, and require no technical skills such as HTML. The collective term for blogs is the blogosphere.

The blogosphere continues to grow. Technorati the leading web search engine is currently tracking 19.6 million blogs. About 70,000 new blogs are tracked every day. The total number of blogs continues to double every 5 months or so. There are between 700,000 and 1.3 million blog posts made every day. Both Google and Yahoo are introducing blogs search engines. Yahoo is currently showing a beta version of blog search results alongside their news results.

News travels fast through the blogosphere. In times of disaster such as Hurricane Katrina or the London terrorist attacks, blogs were instrumental in getting news, photos and opinions out at a remarkably fast rate. They often beat journalists for the scoop on news or scandals. In fact you can be sure that these days’ journalists keep a close eye on blogs and use them as a source for stories.

What does this growth in blogging mean for your business? It means that you should give serious consideration to adding a blog to your business. However you should also consider whether a blog would fit in with your business objectives. Because of the different tactics that blogs can be used for you may want to weigh up the options as to what benefits it can offer you and your business.

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