How to Build a Successful Email Marketing Campaign

If you have made the decision to make email marketing part of your overall advertising campaign, congratulations. I believe that both Internet Marketers and Brick and Mortar businesses will embrace email marketing over the coming years Charter mail login. To build a successful email marketing campaign where your email data base continues to grow and few subscribers decide to unsubscribe requires a balanced approach. You must give more value than strictly selling to them.

So, what kind of emails should your company send to get more business yet keep customers from unsubscribing? Start by looking at your own personal experiences. You probably have had businesses send you emails that are nothing more than sales pitches. That is the worst thing to do. You may start thinking of an email they send to you as a nuisance or irritation! Then you may have gotten emails from a savvy company who gave you something you want or need. You might begin to look forward to their next email. Coupons certainly will be of value, but when it comes to value, no one can ever overdo it. Here are some examples:

Imagine a Dentist office. They could add tips about oral health to every email they send. One in their series of pre-planned emails might list food and drinks most likely to stain teeth. I would like to be told what kind of mouth wash works best for teeth and gums. They could rate the different kinds of electric tooth brushes, maybe even one they sell. If they offer value, keep their emails short, and don’t barrage their patients with too many emails, their patients will actually enjoy getting those emails. If your dentist did this with you right now, do you think you might get your teeth cleaned more often?

A Liquor Store could suggest Cocktail Recipes. If a particular recipe sounded tasty, the Liquor Store would likely sell more of the ingredients. But, like any business, just keeping their name in front of their customers will bring in more sales. It is all about building relationships. If they carry fine wines, they could offer tips on wine selection, and maybe include an invitation to any wine tasting events they schedule. In a mixed drink, I can’t tell premium vodka from a generic cheap one. If their emails explained that premium vodka was less taxing on the liver, their customers might buy the more expensive premium brand.

Leave a Reply

Your email address will not be published. Required fields are marked *