Email is one of the most powerful marketing tools in terms of return on investment. Each message can cost less than a penny. At the same time, SPAM and lack of value offered by many emails filling in boxes has made email as much of a challenge as an opportunity.
Like many forms of media, email marketing isn’t about email. It is about marketing Email1and1. Taking it an important step further, think about email marketing as a “service” to your prospects and customers. What is a service? According to Dictionary.com, a service is “an act of helpful activity.”
One sure-fire way to increase your email subcriber list and response, is to offer content and other features that your subscriber base finds essential. Below are some more ways you can improve your email program right now.
Computers and Internet has really made lot of things possible that seemed impossible few years back. A common man never even imagined that there will be a time when there will be a new era of communication wherein one person would easily be able to communicate with other sitting thousands of miles away. With the invention of electronic mail, it has really become possible to communicate with anyone in any part of the world. But what is that secret that gives life to this form of modern communication known as E-Mail? There is something that acts as a blood to keep this so called E-Mail alive in the world of Internet, and what is that? That something is known as Email Hosting.
Email Hosting is something that can be referred to as a technique that hosts email servers. Just like any other website is hosted on a web server to become live on internet, similarly email also needs a host to be live on the internet and the activity of taking email servers live on internet is termed as Email Hosting. It’s the best way to establish one’s own identity and is appropriate for a variety of users who possess certified email address as their own domain name. Companies providing such type of hosting services are known as Email hosting providers.
Since there is a huge possibility of email exchanges, sharing of contacts, calendars, scheduling online meetings etc in different companies, Email hosting can be a very appealing option. Email hosting is often provided by companies having large server resources and by offering such type of services to different organizations, Email hosting companies automatically become responsible to maintain the security of their clients, their email accounts as well as the consistency of their servers on which all the email accounts are stored. It is usual practice for a company that provides email hosting to store its subscribers email archive on their servers. And since email service is a service that is always on and live on internet, Email hosting companies must also ensure that their servers are always up and running.
This service is basically intended to provide cost effective email hosting solution to businesses that cannot afford to or want to spend their precious resources and time to build an internal communication infrastructure, and the main reason behind this is that the never ending maintenance can increase the cost and possibility of virus infections and various other software and hardware related problems.
Industry figures estimate that anywhere between 90-97% of all email is spam, i.e. defined as unsolicited bulk email. Arguably, different organisations will suggest different levels of compliance to avoid being labelled spam, or indeed how they classify spam in the first place. What is clear, however, is that there’s far more to lose than gain by taking a renegade approach to your email marketing.
In the same way that the reputation of your brand is essential, so is your reputation in the world of email. A big difference being that all you need to do is get complained about enough times by people you are emailing and then all trust is lost, often never to return.
Getting blacklisted by Internet gateways – meaning your emails will get blocked – is only half the story. In the social space, people could become very vocal against your brand online. Even worse, your customers or prospects will lose trust in your company because of the way you are communicating.
Ultimately, effective email marketing is about making your message stand out in someone’s in-box and getting a result, i.e. They take an action that benefits your business. So first, let’s look at who you’re talking to in the first place.